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retargeting vs remarketing

Comparison of Re-Marketing and Re-Targeting Services

Everyone, who is in the pay-per-click industry, knows setting up an account is the easiest thing, which involves setting goals, keyword research, turning the tracking on based on the conversion objectives, and launching the campaign. What, however, is difficult in the paid-search landscape is optimizing the growth cycle. The longer a PPC campaign runs, the […]

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ppc management

Factors to Consider Before Outsourcing PPC Management Services

The Internet acts as a medium for annual retail sales of over $2.2 trillion—that is almost 50 percent of the entire retail sale worldwide. To put that in perspective, the GDP of the UK is $2.8 trillion. The internet-based sales, apparently, are starting to leave the brick and mortar establishments behind. Evidently, the internet is […]

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