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AdWordsWise AUS http://www.ppc-outsourcing.com.au Fri, 21 Jul 2017 12:25:17 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.9 http://www.ppc-outsourcing.com.au/wp-content/uploads/2017/01/cropped-PPC-Aus-logo-1-32x32.png AdWordsWise AUS http://www.ppc-outsourcing.com.au 32 32 Tips & Tricks To Run Google Shopping Ad Campaigns http://www.ppc-outsourcing.com.au/blog/tips-tricks-run-google-shopping-ad-campaigns/ http://www.ppc-outsourcing.com.au/blog/tips-tricks-run-google-shopping-ad-campaigns/#respond Thu, 13 Jul 2017 12:38:12 +0000 http://www.ppc-outsourcing.com.au/?p=4548 Google Shopping takes the standard pay per click (PPC) ads to a different level. Unlike text ads or image ads, Google Shopping Ads are more elaborate, letting online sellers highlight inventory based on the query on the search engine. Along with an image of the various products, the ads have the price, location, store name, […]

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Google Shopping takes the standard pay per click (PPC) ads to a different level. Unlike text ads or image ads, Google Shopping Ads are more elaborate, letting online sellers highlight inventory based on the query on the search engine. Along with an image of the various products, the ads have the price, location, store name, and other information that an advertiser desires to display. The ads can appear on the side, along with text ads, with the separate format, of the search engine result pages (SERPs).

One can recognize shopping ads by a label, “sponsored” rather than “ads,” or “Ads by Google,” which come with text or image ads.

What is the purpose of Google Ads?
Shopping Ad campaign empowers e-commerce merchants to display inventory directly on the search page, giving consumers an idea of diverse choice one can offer. The tactic draws relevant traffic to the site and engages customers in the micro-moment shopping. This type of advertising allows even lesser known e-commerce advertisers to bring distilled traffic and promote brand awareness. In other words, this avenue offers e-commerce players or brick and mortar establishments, which struggle to draw traffic to their site or store, an advantage while competing against the established e-commerce site.

Since Google shopping Ads Services now include remarketing—reaching the bounced off website visitors—abilities, many advertisers, who adopted remarketing early, have increased returns on investment significantly for many clients.

Tips to run and optimize Shopping Ads

#1. Minimum requirements
Those seeking to have Google Shopping Ads services must have fulfilled the minimum requirements. Following are the minimum requirements that one should have in place before running a campaign.

  • Google AdWords account
  • Google merchant account
  • The ads and campaign must comply with the Google’s policies
  • One has to produce product related up to dated data regularly

#2. Data organization
The impressions of shopping ads are not determined by keyword bidding, but on an individual product or on product group. Thus, it is mandatory to organize products in groups based on a number of attributes such as:

  • Identity or name of the product
  • Description, which is the text that comes with the image while ad being published
  • Category of the product as per the categories presented
  • Link to the landing page
  • Availability of the product
  • Price and other

#3. Data definition and process to update product information
A process should be in place update and define data as soon as a change is made on the website. Any mismatch will lead to disqualification at the bidding stage. One can use following ways to update data:

  • Manually updating data in Google spreadsheets
  • Outsourcing to the third party
  • Use software to automate the updates

#4. Embed keywords in the description and titles
Although shopping ads do not account keywords to determine the ad placements, the keyword-rich titles and descriptions help to encourage clicks from customers.

#5. Design friendly Shopping Ads
In such type of advertising, the image and design can make or break the campaign. A must create clutter free and friendly ads. The ad must include

  • Unique selling point of the product in description
  • A distinguished price tab
  • The location of the store and phone number

The biggest tip regarding Google shopping ads is to learn organize or segment the product groups like a professional, as it is what that gives the control over the campaign. The best way to segment products based on brand and category, then later with product identity. If your are Looking for an experienced Google shopping management agency, who can optimize the account and take it to a new level, then get in touch with our experts.

Also read: How to Increase Mobile Sales with Google Shopping Ads

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Comparison of Re-Marketing and Re-Targeting Services http://www.ppc-outsourcing.com.au/blog/comparison-re-marketing-re-targeting-services/ http://www.ppc-outsourcing.com.au/blog/comparison-re-marketing-re-targeting-services/#respond Thu, 29 Jun 2017 07:57:35 +0000 http://www.ppc-outsourcing.com.au/?p=4480 Everyone, who is in the pay-per-click industry, knows setting up an account is the easiest thing, which involves setting goals, keyword research, turning the tracking on based on the conversion objectives, and launching the campaign. What, however, is difficult in the paid-search landscape is optimizing the growth cycle. The longer a PPC campaign runs, the […]

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Everyone, who is in the pay-per-click industry, knows setting up an account is the easiest thing, which involves setting goals, keyword research, turning the tracking on based on the conversion objectives, and launching the campaign. What, however, is difficult in the paid-search landscape is optimizing the growth cycle. The longer a PPC campaign runs, the more avenues and strategies the campaign managers have to come up with to keep the growth positive in terms of revenues and sales when conventional means exhaust. Two avenues, which paid-search professionals employ aggressively to maintain the growth, are re-marketing and re-targeting.

Many people use remarketing and retargeting services interchangeably, however, there is a difference between both of these revenue-generating strategies. However, what confuses people about one another, the answer is: both internet-marketing avenues take advantage of the same sales principle, and that is following consumers or clients who had shown interest in the products or services on offers. Retargeting and remarketing services have made possible what remained impossible in the real world.

No shop or service provider can trace and follow every enquirer everywhere, practically, it is impossible; no one has such resources at disposal to follow up a potent client. However, with these two services, which capitalize on the advent of the Internet and rise of e-commerce, to virtually retarget those potential customers who have visited a site to check some specific product or service but did not convert.

How potential clients are targeted on the Internet?
Google has an association with almost all live websites on the Internet; it, under its display network, allows advertisers to access the websites that user visits. When a user visits a website that employs retargeting or remarketing, a cookie is dropped in the browser of the user, which allows advertisers display ads with the help of banner ads when the user is browsing on other websites. The objective is to bring the user back to site and make a purchase. The strategy distills the irrelevant traffic from the high potential buyers.

The advantages offered

  • The cost per acquisition goes down since only high potential clients are targeted
  • Conversion rates go up with better targeting
  • Returns on investment, as sales escalate, matches the business goal and expectation
  • Relevant and relevant traffic to the website
  • Cost-effective branding means without incurring extra cost

What is the difference between Re-Marketing and Re-Targeting Services?
As mentioned, both services share the same objective, and that is reaching to visitors of the website who had some meaningful interaction, like adding products on the kart and browsing some specific category. The difference is in the approach employed to reach them. Remarketing services in the classical sense means using direct email to the user based on the information collected over time, where retargeting services make use of contemporary Google’s display network to influence buyers with the use of banner ads on a number of sites. There are two segments of the service: offsite and onsite.

Offsite, as the name implies, involves targeting consumers who match your ideal buyer, and for that, you focus on search pattern of a user, whereas onsite includes focusing on visitors who have already visited your site and interacted. There is one small difference as well, remarketing involves paid search model; on the contrary, remarketing involves conventional means, which does not include bidding against competitors to find a channel to visitors.

In other words, for retargeting services hiring a consultant or white label remarketing agency may become necessary, as it requires a set of skills that are hard to come by and requires time to master.

Both types of services show great results for advertisers and are worthy to be a part of internet marketing tactic. Master them to open new avenues for catapulting the growth.

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Factors to Consider Before Outsourcing PPC Management Services http://www.ppc-outsourcing.com.au/blog/factors-consider-outsourcing-ppc-management-services/ http://www.ppc-outsourcing.com.au/blog/factors-consider-outsourcing-ppc-management-services/#respond Thu, 15 Jun 2017 04:54:37 +0000 http://www.ppc-outsourcing.com.au/?p=4376 The Internet acts as a medium for annual retail sales of over $2.2 trillion—that is almost 50 percent of the entire retail sale worldwide. To put that in perspective, the GDP of the UK is $2.8 trillion. The internet-based sales, apparently, are starting to leave the brick and mortar establishments behind. Evidently, the internet is […]

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The Internet acts as a medium for annual retail sales of over $2.2 trillion—that is almost 50 percent of the entire retail sale worldwide. To put that in perspective, the GDP of the UK is $2.8 trillion. The internet-based sales, apparently, are starting to leave the brick and mortar establishments behind. Evidently, the internet is the best place to engage consumers and close sales.

Gauging the opportunity of business, an array of Pay-Per-Click PPC agencies, consultants, freelancers, and internet marketing companies have mushroomed all over the internet. However, many of them are unqualified or inexperienced to face and conquer the challenges that PPC management involves. It is crucial to identify a competent PPC service provider that can reap positive returns on investment and provide quantifiable results.

Here we present factors to consider that one should weigh properly to outsource PPC management:

  1. Contract: It is crucial to assess and review the service contract before forging a partnership to outsource PPC management. The evaluation will help you negotiate amendments. Competent agencies offer flexible contracts, which detail the monthly expenses, services on offer, the frequency of the reports, as well as modification and cancellation terms. It is recommended to take help of lawyer before committing.
  2. Case studies: Case studies, along with online portfolios and clients’ testimonials, are a great way to weigh to a firm’s worthiness and capabilities. The information will help you to know if an agency had served businesses in your industry, and provided results.
  3. Road map: While contacting a firm to outsource PPC management, a road map with a concrete description of steps required to increase revenue and conversion rate, including the pricing details, must be asked. The road map contains the evaluation of the present running accounts and deficiencies in the campaign. Many agencies include a range of jargon in the road map; never hesitate to ask for an explanation that you do not understand, since the intelligent use of such words lead to vague promises.
  4. Transparency: While running a campaign, account managers have to tweak the strategy continuously based on the findings of research and identifiers shown by metrics. All reputed agencies maintain transparent communication channels to seek permission for the optimization steps and provide performance and progress reports, which detail the ongoing projects, tasks completed, and the results on the daily basis. Such reports help owners to get details of the account and know exactly what one is getting for the investment.
  5. Confidentiality: Maintaining confidentiality is crucial for many businesses, as to run a successful PPC campaign one may have to reveal the in-house strategy and insights, which, if become known to competitors, can lead to fall of sales. Therefore, always include the confidentiality clause in the contract with liability linked.
  6. Adoption of business’ goals and values: An agency that you hire should communicate your business’ goals and values. Be it consultants, white label PPC agency, internet marketing agency, the PPC service provider must work as an extension of your company, and therefore, should invest time to learn the USP and intricacies of the business as well as the industry before offering a strategy to target audience and achieve goals.
  7. Certified professionals: The PPC landscape changes rapidly, big changes are announced recurrently. Thus, it is crucial that PPC managers and analysts remain aligned with the changes and adapt to the guidelines to bring the results. Qualified PPC agency that outsources services often follow an extensive training program to certify PPC professionals and keep them updated with the new developments.

After considering the seven factors that we discussed, reaching a decision to hire an agency gets easier. Just remember to weigh every factor diligently.

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Drive Sales with Effective Google Shopping Ads Management: Know How! http://www.ppc-outsourcing.com.au/blog/driving-sales-google-shopping-ads-everything-need-know/ http://www.ppc-outsourcing.com.au/blog/driving-sales-google-shopping-ads-everything-need-know/#respond Thu, 01 Jun 2017 06:40:26 +0000 http://www.ppc-outsourcing.com.au/?p=4021 We all are well aware that Google is the biggest, and the largest search engine for online shoppers, but it might come to you as a surprise that Google is actually a shopping platform in itself. Google shopping is an extremely powerful way for sellers to reach new customers and increase sales, owing to the […]

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We all are well aware that Google is the biggest, and the largest search engine for online shoppers, but it might come to you as a surprise that Google is actually a shopping platform in itself.

Google shopping is an extremely powerful way for sellers to reach new customers and increase sales, owing to the wide reach ability of Google shopping Ad services. In this post, we will be disseminating some useful knowledge for those, who are looking to get started with Google shopping.

How does Google shopping work?
Google shopping is an online platform that allows users to browse and compare prices of various products that retailers have paid to advertise. A user can directly look for products in the shopping section of Google; in addition, these product-listing ads can also appear at the top of the Google search engine results page.

The most interesting thing about product listing ads is that they are extremely useful in capturing the attention of shoppers who have searched for a specific product. Product listing ads are associated with keywords; this helps them to pop-up only when a user performs a search using those particular keywords. This increases relevancy and improves the quality of the leads clicking on the ads. This is because they are already aware of the superficial things, such as the product image, price and brand.

Product listing ads now show in image search
Google recently provided another boost to PLAs by enabling them to show up even on the image search tab. These ads, with the usual search listings, will appear in a carousel format on mobile devices.

An image search is actually a part of the Google search network. You will need to make sure that your ad is opted in to search partners, so that it could be eligible to appear in image results.

Thanks to the increasing prominence of visual imagery in the eCommerce industry, this latest update in the Google shopping Ad services is more likely to turn out as a popular tool among’st online retailers.

If we look at some popular media channels, such as instagram and facebook, many merchants are increasingly leveraging these channels to drive additional traffic to their website and generate sales.

Find out if you are eligible for Google PLA
Although Google shopping ads provide great benefits, however, before you could actually start with the process, you have to make sure that your business is actually eligible to enjoy the benefits of Google shopping ads services.

For this, your business needs to meet the following requirements –

  • You must sell, and have more than 500 stock keeping units.
  • You should have a PLA campaign, whose budget should be more than $1000
  • Your website should be user friendly, and should load quickly.

How to get started with Google shopping ads Management
Setting up a Google shopping ad campaign is not that difficult, you just need to have an AdWords account along with a merchant center account. Once you successfully add your product inventory to the Google merchant center, you will be able to set-up a campaign by completing the following steps –

  1. Segment your campaign within your AdWords account. Select the campaigns tab – click on campaign – select shopping
  2. Select search network only
  3. Set bidding budget
  4. Carefully choose ad extensions

Google shopping functionality

Although, set up of a Shopping ads account is quite simple and not so complicated, but maintaining quality throughout will surely present some problems before you. With so many new features being added by Google, and with such immense competition, developing your ads with necessary knowledge and expertise has been made a pre-requisite, in order to make your way up the forefront.

Therefore, we would recommend that instead of keeping shopping ads management in-house, it is better to outsource it to a specialist shopping ad agency as such agencies have a panel of experienced professionals, who are adept in developing innovative and unique strategies to help your business gain quantifiable profit.

Moreover, shopping Ad management consumes a lot of time and, it is next to impossible for a business owner to devote a substantial amount of time to digital marketing, when pre-occupied with other equally important core business chores. This is when investing in shopping ads agency will help increase your ROI.

If you are apprehensive of exposing your account to a shopping ads agency, here are some quick tips for getting more from your online advertising campaigns –

  • Maintain healthy product feed
  • Monitor and track product performance
  • Tailor your return on ad spend with product groups

Also, read here to know How to Increase Mobile Sales with Google Shopping Ads

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Why Your Outsourced White Label PPC Agency Needs to Focus on the Full Funnel http://www.ppc-outsourcing.com.au/blog/outsourced-white-label-ppc-agency-needs-focus-full-funnel/ http://www.ppc-outsourcing.com.au/blog/outsourced-white-label-ppc-agency-needs-focus-full-funnel/#respond Fri, 19 May 2017 11:44:50 +0000 http://www.ppc-outsourcing.com.au/?p=4008 A paid search campaign is one of the most successful and powerful ways to promote any business that enables a company expands its brand awareness and boosts sales and profits. Creating and managing a Google AdWords account and running a meticulously designed ad campaign will boost your organic search engine optimization efforts and that will […]

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A paid search campaign is one of the most successful and powerful ways to promote any business that enables a company expands its brand awareness and boosts sales and profits. Creating and managing a Google AdWords account and running a meticulously designed ad campaign will boost your organic search engine optimization efforts and that will enable you to gain maximum ROI from your ad expenses.

Selecting a suitable white label PPC service agency with an enviable brand reputation in the market is simply not enough. It may be the first crucial step in your way to make the most of your paid search campaign but there are other factors as well that should be taken into account to help your business get to the forefront of competition.

Metrics to Evaluate the Success of Your PPC Campaign

A number of metrics determine the success of a ppc campaign and it is very important to know them as these metrics give a meaningful insight into the performance of your paid search campaign. Some of the key metrics that should be tracked and mentioned in the report are the quality score, click-through rate, conversion rate, cost per conversion, wasted spend and other related factors.

What is ROAS and how to determine it?

Return on Advertising Spend (ROAS) is an important metric that gives a true insight of the efficacy of a paid search campaign. A PPC expert can easily know as which methods are working and how they can improvise for future promotion in order to realize their goals and gain maximum profit. It is easy to find ROAS in business-to-consumer (B2C) PPC campaign but quite difficult to determine in the B2B world owing to the sales being completed in days, weeks or months.

PPC team

A traditional PPC agency focuses its efforts in bringing about maximum conversions that simply means more and more prospects submitting a web form. However, not all conversions are successes, which mean that the client may fill in the false or incomplete data that means conversions not leading to sales. Besides this, some conversions may not be a good fit for the business leading them to be disqualified. This means that the true measure of the success of a PPC campaign for B2B can be determined only when the business gets the maximum number of qualified leads that convert into sales or closed deals.

Important Point to Consider When You Outsource PPC Agency

When you outsource paid search marketing to a white label PPC agency then you need to ensure that the agency focuses on the full funnel that is to say the agency should track the exact revenue generated from the ad spend and connect it to the number of users that typed the keywords and clicked on the ad copies. PPC AdWords campaign managers find this level of data quite valuable as this helps them find out the exact ROAS value and rule out any guesswork in the campaign to get sure-shot success.

Why a Full-Funnel PPC Agency is important?

A full funnel PPC agency tracks the data right from the point of search term to the cost of conversion and the number of conversions actually translating into sales and bringing revenues. Revenue based reporting has been found to be more reliable than conversions based reporting as the former shows companies which search terms and ad copies drive revenue that is of real value than the latter that shows those search terms and ad copies that drive maximum conversions but may not lead to actual sales or revenue gain.

If you are looking for a PPC agency that can take your paid search campaign to a new level then you can rely on us. Our well-trained and certified PPC experts will help you cut down cost on your PPC campaign and will facilitate your business get the maximum ROI from the same. Feel free to call any of our experts and we will not let you down.

Also, read: Top 5 Reasons to Hire a Remarketing Ad Agency

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Qualities to Look for While Outsourcing PPC & AdWords Agency http://www.ppc-outsourcing.com.au/blog/qualities-look-outsourcing-ppc-adwords-agency/ http://www.ppc-outsourcing.com.au/blog/qualities-look-outsourcing-ppc-adwords-agency/#respond Tue, 09 May 2017 06:08:57 +0000 http://www.ppc-outsourcing.com.au/?p=3833 Hey there! We do not know is it safe or not, but we will assume that you have browsed a number of websites before landing on ours, is it so? If yes, we will actually not persuade you to buy our services, because we won’t brag about being “result oriented”, “cost effective”, “expert in our […]

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Hey there! We do not know is it safe or not, but we will assume that you have browsed a number of websites before landing on ours, is it so? If yes, we will actually not persuade you to buy our services, because we won’t brag about being “result oriented”, “cost effective”, “expert in our field” and other self awarded lucrative appellations. In fact, we have put together a guide of the top qualities to keep an eye out for, while selecting an outsource AdWords agency.

Almost every white label PPC agency will try to pull you in their respective bays, and it is of utmost importance for you to figure out, which one will actually be able to follow you through.

It is easy to find an AdWords team, but it is hard to find the right one. We will assist you in choosing an authentic white label PPC agency. Mentioned below are some qualities that an outsource AdWord agency ought to boast –

Dedicated AdWords team
Outsourcing has always been in trend; many full-fledged agencies outsource AdWords PPC management to white label PPC agencies and never have a clear picture of what is going on with the client’s account. Furthermore, many agencies have that one “PPC guy” who manages PPC advertising for the agency. However, what will happen when that person leaves the company?

AdWords_Team

PPC makes for a robust online digital marketing platform that has the potential to provide immense growth to a business, it cannot be, at any cost, taken for granted. A quality white label PPC agency will have a dedicated, in-house team of specialists, as PPC is excessively complex for amateurs to even start with it!

Questions you can ask –

#1 Ask the agency to help you interact with the specialists who will be running your account.
#2 What remedial measures are taken up by the agency, to minimize the effect of losing account knowledge, when an employee moves on?

Clear, relevant and concise reporting
Every outsourced AdWords agency monitors the performance of the account, but only a few track the right metrics. Moreover, the reports presented by them are too data packed for you to extract any meaningful insight.

White Label AdWord Agency

You need a team that will monitor metrics that are best aligned with your PPC campaign, then present their findings and report in a way that is clear and easy to understand. Being a client, you have all the rights to know what is happening with your account, how your campaigns are working and what are the returns you are getting on your investment.

Questions you can ask –

#1 Can I see a sample of your reports?
#2 How do you outline the return, generated on my investment?

Transparency in fees and pricing
It is of paramount importance for you to find out, how much of your budget is actually being used to boost the campaign, and how much is going straight to the company. A flat pricing, sans any proper break-up of funds, is certainly a red flag.

Before entrusting your account, you should make sure that the agency is articulate in its behaviour and clearly lays out all the details regarding, usage of funds. AdWords is surely a technical task, but pricing should be simple and easy.

Questions you can ask –

#1 Is the setup free, or do I have to pay for that?
#2 How much is your management fee?
#3 Is the fee quoted flat rate, or a percentage of advertising spend?

Client testimonials and case studies
You will repeatedly get to hear those familiar phrases, documenting one sole reason of “why us”. However, before you actually fall for their promises, do run a succinct background check. A good outsourced AdWords agency will be able to provide backup for their claims, with actual work. Do ask for testimonials and case studies from real customers and try to gather meaningful data out of it.

Client testimonials

This will help you to determine if the agency can deliver on their promises.

Questions you can ask –

#1 Do you have any testimonials or case studies that you have performed on a business, similar to mine?
#2 Can I get the contact extensions of your existing or previous clients, who I could contact and discuss about their experience working with you?

If you are looking for a white label PPC agency that will go above and beyond for your PPC requirement, do conduct a quality check in accordance with the above-mentioned tips.

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Start Using These Re-Marketing Ad Strategies To Increase Your Business ROI http://www.ppc-outsourcing.com.au/blog/start-using-re-marketing-ad-strategies-increase-business-roi/ http://www.ppc-outsourcing.com.au/blog/start-using-re-marketing-ad-strategies-increase-business-roi/#respond Thu, 27 Apr 2017 10:21:13 +0000 http://www.ppc-outsourcing.com.au/?p=3828 Although, there are many ways through which you can target and tweak your visitors segment to get the best possible return on your investments, however, re-marketing ad campaigns are the best. We will be sharing three straightforward strategy structures that you ought to be using to remarket to your website’s traffic based on their behaviour […]

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Although, there are many ways through which you can target and tweak your visitors segment to get the best possible return on your investments, however, re-marketing ad campaigns are the best.

We will be sharing three straightforward strategy structures that you ought to be using to remarket to your website’s traffic based on their behaviour in the buying cycle.
But, before we start, let us start with the basics! Why do you actually need to start using remarketing ad services?

While browsing the web it is obvious that you will see number of ads that may or may not be of your personal interest. Chances are that you are more likely to click on a particular ad that offers something you really wanted, or have recently developed a liking for. Well, your customers feel just the same way!

And oh! The numbers cannot lie, can they?

Remarketing ads are up to ten times more likely to be clicked than any other paid display ad! Now, it is up to you to decide, isn’t the offer lucrative enough to start using it already?

Remarketing ad campaigns help you to comprehensively define your audience, facilitating the development of tailor made ads for your potential customers to push them further down in your marketing funnel!

Mentioned below are the three strategies that should be taken into account while opting for remarketing ads services –

Re-marketing to casual visitors to increase your brand’s awareness
There are many people who will just browse your website and bounce back and do the same with any other website. These people, even before navigating to your products or pricing page, bounce back to some other site. No, it does not mean that your products or services are not up to the mark, or they are not right for them. It is just that they have not yet witnessed the services provided by you. Therefore, you can use re-marketing ad services to increase awareness of your products and services, to allure these casual visitors back to your bay and make them explore more about your brand and offerings.

Now, you may be wondering what to include in your ads as the person is not fully engaged in the services that you offer. You can display your offers and hot deals if any like free trials and discounts, or include benefits of your products.

remarketing ad campaign

Three things to include in your ads, in order to make them come back to your website –

  • State a benefit they are more likely to receive after using your product
  • Share an offer like a discount or free-trial
  • Customer testimonial from a well-known brand or influencer

Although, these users are usually less involved they are still way more likely to respond on your ad than someone who has never visited your website.

Remarketing to a visitor who has abandoned their shopping cart
Abandoning the products in a shopping cart is the most common phenomena that you will come across if you own an e-commerce store! Almost 70% of the people abandon their shopping carts just before closing in on a purchase. There are a number of reasons behind it! Like changing their mind, coming across another more lucrative deal etc.

Do not let this potential customer make a purchase from any other site without putting up a tough fight! If you reach out to such customers through remarketing ads, it will help them recall your services and who knows they might hop back to your website to complete the purchase that they had earlier abandoned.

Therefore, actively target such customers who have at least put one item in their shopping cart! As such users are already down in your sale funnel; just a slight push will certainly help them to convert.

Remarketing to customers a few months after they have made a purchase
Whenever a person makes a substantial purchase, it is unlikely for them to make another purchase too soon. However, through the use of cookies, you can track a customer for up to 180 days! This means that a person can be tracked and targeted for up to 6 months.

How it will work –

  1. Place a tracking cookie on your post-conversion page so that every time someone completes a purchase they will be placed into this remarketing section.
  2. After they have been in your system for a specific number of days, whichever time frame you find most relevant based on the products they have purchased you can start using remarketing ad campaigns, specifically keeping such customers in mind.

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Increase Mobile Sales with Google Shopping Ads http://www.ppc-outsourcing.com.au/blog/increase-mobile-sales-google-shopping-ads/ http://www.ppc-outsourcing.com.au/blog/increase-mobile-sales-google-shopping-ads/#respond Wed, 12 Apr 2017 09:42:22 +0000 http://www.ppc-outsourcing.com.au/?p=3815 Any business in order to get to the forefront of competition and realize its target needs to be updated and adapt to the latest trends and technology. The growing use of smart phones and tablets and increasing cases of online shopping using these devices exhort companies to make their sites as well as products and […]

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Any business in order to get to the forefront of competition and realize its target needs to be updated and adapt to the latest trends and technology. The growing use of smart phones and tablets and increasing cases of online shopping using these devices exhort companies to make their sites as well as products and services easily available to their target customers through the devices.

Google being the most popular search engines provides a robust platform for merchants to promote and sell their products and boost sales and productivity. If you are the manager of an e-commerce store and have a large inventory of products then it is best to list your products on Google Shopping. You can use product-listing ads and Google will rank your site and shopping channel based on some important metrics like traffic, revenue, conversion rate and similar variables. Online sellers are likely to get the maximum traffic and profit from Google Shopping Ads services.

E-commerce retailers have found out that although mobiles bring the maximum traffic to the site but the actual conversion of the traffic is half the rate of desktop. Google shopping product listing ads can be the key to resolving the problem that can lead to maximum conversions from the traffic.

Mobile Shopping Ads

When it comes to increasing sales of products through Google shopping paid listing ads then here are some important ways to do this:-

1. Provide a flawless user experience across all devices
Design your site and products pages in such a way as to make them mobile-friendly and provide the best user experience. Before you optimize your Google shopping ads for smart phones ensure that your customers can easily access the products, get the desired information and that makes it easy for them to clear all their doubts related to products.

2. Know how to use and adjust mobile bidding
Whether you go for automatic bidding or manual bidding, setting up the right amount of bidding according to your campaign performance goals and the results of analyzing the current trends is essential to monitor your budget on paid search campaign.

It is commonly suggested to find out the mobile conversion rate and desktop conversion rate and divide mobile conversion rate by computer conversion rate. One should be subtracted from the quotient and 100 should be multiplied to get the value of optimal mobile bid adjustment.

Google Ads campaigns

3. Group products based on performance
Not all the products would attract equal traffic from your mobile. You should create a group of products that perform well on mobile and then increase the bidding on the ad group and enhance sales.

4. Set up a separate Google Ads campaign for mobile traffic
You can easily create a new campaign for mobile traffic that would be different from the desktop. This will break the traffic into different campaign and Google will send all smart phone traffic to your mobile campaign.

When you create a different Google AdWords campaign then it will facilitate you to give every item a mobile bid that perfectly matches its performance on smart phones.

5. Audit your paid search campaign and make adjustments accordingly
If you want to make the most of your paid search campaign and enhance sales on mobiles then you should audit the campaign periodically, adjust your bids according to the performance and keep yourself updated with the new features and changes as announced by Google from time to time.

This will enable you to avoid costly mistakes and let you stand out from your competitors. Availing services of certified and experienced AdWords experts will work wonders and will help you realize your business goals.

Also, read Top 5 Reasons to Hire a White Label Remarketing Ad Agency

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Why Outsource a White Label AdWord Agency for PPC Management http://www.ppc-outsourcing.com.au/blog/outsource-white-label-adword-agency-ppc-management/ http://www.ppc-outsourcing.com.au/blog/outsource-white-label-adword-agency-ppc-management/#respond Fri, 24 Mar 2017 05:54:10 +0000 http://www.ppc-outsourcing.com.au/?p=3805 Promoting businesses on internet, popularly known as Internet marketing or PPC, is gaining momentum with the proliferation of Internet users. As the concept is new and needs some time to study, understand and implement large business owners prefer to outsource PPC services to specialist service providers. However, there are still many businesses, which often ignore outsourcing, […]

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Promoting businesses on internet, popularly known as Internet marketing or PPC, is gaining momentum with the proliferation of Internet users. As the concept is new and needs some time to study, understand and implement large business owners prefer to outsource PPC services to specialist service providers. However, there are still many businesses, which often ignore outsourcing, assuming that it, is expensive.

To clear off such mis-conceptions, we list the benefits that businesses can leverage by outsourcing PPC services to reliable AdWord agencies.

Saves your time
PPC is complex and demands a great deal of time to be devoted to, to deliver optimal results. It includes a variety of strategies to be executed appropriately. If you decide to get your PPC services outsourced to AdWord agencies, you can save lot of time. You can thus, avoid spending months or years figuring out how to do Internet marketing. You can use the time to concentrate on the core business activity.

Saves your resources
Doing PPC on your own involves some investment in various resources that are essential to carry out the task. The resources may include recruiting additional workforce and developing the required infrastructure, which will cost some bucks. Rather than investing in all these resources if you outsource PPC services, you could considerably reduce your expenditure and save your resources that can be used for conducting your core business activities.

Cost-effectiveness for smaller companies
Small businesses cannot afford to execute PPC on their own due to weak finances. Nor is it feasible for them to invest in places, which do not belong to their core domain. By outsourcing to AdWord agencies, smaller businesses can save substantial amount of money, as they need to pay only for the services provided by PPC company and there is no need to invest in resources required to carry out PPC management on their own.

outsource AdWord agency

Professional service providers deliver proven results
If you are planning to do PPC all by yourself, you cannot make sure that you can achieve the desired results. It does not mean that you will fail for sure, but there is a high probability that you would not be able to retrieve the desired results. It is better to outsource AdWord agency with good repute, expertise and experience, they will help you get optimal results.

Service providers are accountable for results
As you will make a contract with the service provider, they will be accountable for the results. In many cases, contracts are made in such a way that the contracts will become void, if results are not achieved, that is, you do not have to pay if the service provider does not deliver the required results. As they are accountable for results, you can expect guaranteed results from the PPC campaign.

Can get result-oriented services
The aim of marketing is to achieve increased sales or to make people aware of the product/service and what good it can do to them. As marketing involves a lot of investment, the operations and activities carried out should be result oriented. By outsourcing your Internet marketing, you can get result-oriented services. The service providers’ work with result orientation as it is only then that they can sustain; they have to deliver results to the customers.

Considering these factors, outsourcing PPC services to reliable white label PPC service providers helps businesses yield optimal benefits.

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Top 5 Reasons to Hire a White Label Remarketing Ad Agency http://www.ppc-outsourcing.com.au/blog/top-5-reasons-hire-white-label-remarketing-ad-agency/ http://www.ppc-outsourcing.com.au/blog/top-5-reasons-hire-white-label-remarketing-ad-agency/#respond Thu, 16 Mar 2017 11:13:07 +0000 http://www.ppc-outsourcing.com.au/?p=3787 People prefer to buy products and services only from a familiar brand. With the competition, becoming more comprehensive and the availability of a plethora of choices has resulted in customers being selective of products, if they did not find anything suitable regarding their search, they leave company’s website immediately, without wasting any time. Re-marketing ads […]

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People prefer to buy products and services only from a familiar brand. With the competition, becoming more comprehensive and the availability of a plethora of choices has resulted in customers being selective of products, if they did not find anything suitable regarding their search, they leave company’s website immediately, without wasting any time. Re-marketing ads are designed and developed to retarget the ads to such people who have visited your website previously without purchasing anything. These ads can help bring the potential customers back and increase your return on investment on digital marketing.

Remarketing services allow you to re-target the visitors of your website who may not have made any purchase from you. It works successfully especially when your sales process is extensive and extremely competitive. It can be termed as way to seek attention, to increase your brands’ visibility among your potential customers. If it is executed in the right way, without annoying the customer much, it can surely elevate your sales tremendously by increasing the visibility of the brand on the internet.

Remarketing ads helps in developing ad variations and re-market those ads on various platforms such as, Google, Gmail or Facebook. . These ads are managed by Google AdWords and are displayed as popups on the web pages visited by your target customers. However, this will not work if the webpage visited by the customer does not accept Google advert placement. It is a proven incredible way of advertising on the internet that accelerates your return on investment.

Remarketing ads

Here are the top five reasons why you should consider hiring a top-notch remarketing ad agency, to boost up your business growth:

Increases your customer base
By constantly reminding the customer about their forgotten deeds, remarketing is the best way to engage people and transform them into potential customers. This will help to enhance brand awareness and expand the client base. Ultimately, remarketing is an efficient way to build up a popular brand.

Helps to locate potential customers, even with trivial information
The moment a person searches for something on the internet, logs in to a particular site and then leaves without purchasing; he/she automatically gets on the radar of remarketing services. Smart offers always catch the customer’s eye! With every site he/she visits next, they will be notified through a popup about the offers and attractive deals regarding their last search. This works as an efficient way to force the customer to revert and explore more of the site’s offerings, facilitating them to make a purchase.

Low cost, maximum benefits
A hired white label remarketing ads agency will help you gain the maximum benefits of remarketing on a reasonable cost. This will enable you save your precious time and money and achieve your advertising goals on a price that does not exceed your budget.

Specifies promotional goals
Remarketing services provide you instant and effective outcomes, facilitating your aim to make new links quickly. Professionals of these services, analyse your business including your target audience and build a customer centric promotional strategy, absorbing every factors that are crucial in pushing the brand to the forefront of the competition.

Reminds the brand about its prospects
Remarketing services helps in building up the brand’s reputation by designing a successful remarketing campaign and reminding it of the important prospects that need to be taken care of for. These services facilitate you to target your ads to the group of people, you want to target, and exclude the group that does not falls into your desired classification criterion.

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