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Marketing Strategy

White Label PPC Should Be a Part of Your Digital Marketing Strategy

If you are an Internet-marketing professional in fields other than Pay-Per-Click (PPC), you, more often than not, discount the importance of PPC in the overall online marketing approach. The first line of argument typically is what Search Engine Optimization (SEO) and social media marketing, along with e-mail marketing, achieve—improves organic rank, increases conversion rate, makes […]

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AdWords for eCommerce

Best Google AdWords Management Tips for eCommerce Retailers

Global e-commerce sales are estimated to touch $1.5 trillion by 2018; to give the number a perspective, the GDP of Australia is 1.3 trillion US dollars. Evidently, the online sales figure is a testimony to the shifting focus of the consumers to the online shopping away from brick and mortar establishments. Many businesses have sensed […]

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Google Shopping Ads

Tips & Tricks To Run Google Shopping Ad Campaigns

Google Shopping takes the standard pay per click (PPC) ads to a different level. Unlike text ads or image ads, Google Shopping Ads are more elaborate, letting online sellers highlight inventory based on the query on the search engine. Along with an image of the various products, the ads have the price, location, store name, […]

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retargeting vs remarketing

Comparison of Re-Marketing and Re-Targeting Services

Everyone, who is in the pay-per-click industry, knows setting up an account is the easiest thing, which involves setting goals, keyword research, turning the tracking on based on the conversion objectives, and launching the campaign. What, however, is difficult in the paid-search landscape is optimizing the growth cycle. The longer a PPC campaign runs, the […]

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ppc management

Factors to Consider Before Outsourcing PPC Management Services

The Internet acts as a medium for annual retail sales of over $2.2 trillion—that is almost 50 percent of the entire retail sale worldwide. To put that in perspective, the GDP of the UK is $2.8 trillion. The internet-based sales, apparently, are starting to leave the brick and mortar establishments behind. Evidently, the internet is […]

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outsourcing ppc agency

Why Your Outsourced White Label PPC Agency Needs to Focus on the Full Funnel

A paid search campaign is one of the most successful and powerful ways to promote any business that enables a company expands its brand awareness and boosts sales and profits. Creating and managing a Google AdWords account and running a meticulously designed ad campaign will boost your organic search engine optimization efforts and that will […]

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Remarketing ads

Start Using These Re-Marketing Ad Strategies To Increase Your Business ROI

Although, there are many ways through which you can target and tweak your visitors segment to get the best possible return on your investments, however, re-marketing ad campaigns are the best. We will be sharing three straightforward strategy structures that you ought to be using to remarket to your website’s traffic based on their behaviour […]

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