Managing an acquired Google Ads account without understanding its organizational background can lead to confusion and wastage of ad spend. A good practice is to conduct an extensive Ads campaign audit and get the account primed for implementing your own game plan. Here are some areas to focus on that are recommended by seasoned PPC […]
Are you looking for PPC tips to implement in 2019? From automation and audience targeting to cross-channel marketing and the diversified role of PPC marketers, here’s a round-up of PPC management trends you should stay on top of to blow the competition away. Audience Targeting Strategies PPC management experts believe 2019 will witness the fading […]
Have you ever thought it would be great if you could just pay for conversions rather than for PPC ad clicks? Well, Google has heard your prayers. Google recently announced conversion-based bidding for standard display campaigns and Smart Display campaigns. Read on to learn what this means and how you can implement it. How Does […]
We all are well aware that Google is the biggest and the largest search engine for online shoppers, but it might come to you as a surprise that Google is actually a shopping platform in itself. Google shopping is an extremely powerful way for sellers to reach new customers and increase sales, owing to the […]
You can see how effectively your ad clicks lead to valuable activity through a website purchase, an app download or even a phone call. Depending on the type of conversion that’s being tracked, the setup process varies. The first step is to choose a suitable conversion source and then define where your conversions are to […]
Anyone who’s analyzed the performance of PPC campaigns knows that CTR is a metric to keep track of. Experienced Google Ads management professionals know that CTR is more than just a metric – it affects the profits of both advertisers and publishers. Read on to know why CTR is important and how you can increase […]
New Year is right around the corner and consumers to have already started visiting offline and online retail stores to purchase the perfect gifts for their loved ones. As an online retailer, are you prepared to meet demand and attract customers to your website? If not, here are some Google Ads management tips to get you going? Take […]
Want to get better ad positioning on Google with lower cost? Improve Keyword Quality Score! In ongoing PPC management, this dynamic metric has a major impact on campaign success and cost – it can help you pay less for better ad exposure and lead to higher conversion rates. Here’s what Google Ads services providers recommend […]
Business owners are increasingly outsourcing PPC marketing to external agencies. This is a golden opportunity for digital marketing agencies to increase revenues and profits. But what if the digital marketing agency does not have the necessary expertise to offer comprehensive PPC management services? That’s when the services of a white label PPC agency prove most […]
Google Ads Remarketing is a very effective way to engage audiences who visited your website but left without purchasing. Remarketing audiences are already familiar with your brand and have shown an interest in your products/services. With a tailored and highly targeting remarketing campaign, advertisers can entice them to return to the website and perform a […]
