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Every year, Google unveils big changes for its advertising products. Google’s advances in machine learning are paving the way for new innovative features that have got private label PPC expert all e…

If you’re like most online advertisers, you probably desire high-quality lead generation and that too, with low cost-per-clicks. Leading PPC remarketing professionals to know that CPC is a vital per…

Are you familiar with the latest PPC ad features, formats and strategies? We have collected insights from four PPC management experts about new innovations that are working for them on AdWords and oth…

How effective is your AdWords account? You can only have the answer to this if you have conducted a successful White label PPC audit. So, what is an AdWords audit and how is its success determined? It…

AdWords remarketing strategy seems to be catching up to boost sales from business to business or B2B clients. These clients do a lot of research before they engage in a particular brand. Most of…

PPC management experts have been saying for some time now that mobile browsers are in a different mindset from desktop browsers and this requires a different approach for effective PPC management. So,…

Want to know AdWords secrets to maximize ROI? Simple, effective strategy changes based on strong data analysis can help you optimize PPC management. Google provides a wide variety of tools here are ni…

Are you remarketing to different remarketing audience segments in your PPC campaigns? If not, you’re losing out on an opportunity to increase revenue and get the maximum bang for your ad dollars. Yo…

Many Australian businesses use the services of an external PPC audit agency to see how their PPC accounts are being managed. While it is a good idea to review an account with a fresh set of eyes and f…

Optimizing product data feed is crucial for making the most of Google shopping ads. Retailers need to focus on the most important features and implement advanced strategies for maximum gains. Here are…