Anyone who’s analyzed the performance of PPC campaigns knows that CTR is a metric to keep track of. Experienced Google Ads management professionals know that CTR is more than just a metric – it affects the profits of both advertisers and publishers. Read on to know why CTR is important and how you can increase […]
New Year is right around the corner and consumers to have already started visiting offline and online retail stores to purchase the perfect gifts for their loved ones. As an online retailer, are you prepared to meet demand and attract customers to your website? If not, here are some Google Ads management tips to get you going? Take […]
Want to get better ad positioning on Google with lower cost? Improve Keyword Quality Score! In ongoing PPC management, this dynamic metric has a major impact on campaign success and cost – it can help you pay less for better ad exposure and lead to higher conversion rates. Here’s what Google Ads services providers recommend […]
Business owners are increasingly outsourcing PPC marketing to external agencies. This is a golden opportunity for digital marketing agencies to increase revenues and profits. But what if the digital marketing agency does not have the necessary expertise to offer comprehensive PPC management services? That’s when the services of a white label PPC agency prove most […]
Google Ads Remarketing is a very effective way to engage audiences who visited your website but left without purchasing. Remarketing audiences are already familiar with your brand and have shown an interest in your products/services. With a tailored and highly targeting remarketing campaign, advertisers can entice them to return to the website and perform a […]
Google Shopping management professionals find many problems or issues while auditing campaigns for various accounts. Here are some solutions for those pesky problems and ways to boost the performance of Product Listing ads so that you get maximum ROI. Overview of Product Listing Ads Google Shopping ads, also called Google Product Listing Ads, are an […]
Every year, Google unveils big changes for its advertising products. Google’s advances in machine learning are paving the way for new innovative features that have got private label PPC expert all excited. Here’s a round-up of the ten most interesting features that were announced at Google’s Marketing Next event held this year. New Google Ads […]
If you’re like most online advertisers, you probably desire high-quality lead generation and that too, with low cost-per-clicks. Leading PPC remarketing professionals to know that CPC is a vital performance metric for an Google Ads account and hence strategize for lowering CPC during ongoing campaign management. Here are some tips to reduce the cost per […]
Are you familiar with the latest PPC ad features, formats and strategies? We have collected insights from four PPC management experts about new innovations that are working for them on Google Ads and other platforms and here’s a report of what they revealed. Need for PPC Management Innovations PPC is a dynamic ecosystem that’s continuously […]
How effective is your Google Ads account? You can only have the answer to this if you have conducted a successful White label PPC audit. So, what is an Google Ads audit and how is its success determined? It is quite simple. A good audit begins with an understanding of what you are going to […]
