AdWords remarketing strategy seems to be catching up to boost sales from business to business or B2B clients. These clients do a lot of research before they engage in a particular brand. Most of…
You can see how effectively your ad clicks lead to valuable activity through a website purchase, an app download or even a phone call. Depending on the type of conversion that’s being tracked, the s…
PPC management experts have been saying for some time now that mobile browsers are in a different mindset from desktop browsers and this requires a different approach for effective PPC management. So,…
Want to know AdWords secrets to maximize ROI? Simple, effective strategy changes based on strong data analysis can help you optimize PPC management. Google provides a wide variety of tools here are ni…
Are you remarketing to different remarketing audience segments in your PPC campaigns? If not, you’re losing out on an opportunity to increase revenue and get the maximum bang for your ad dollars. Yo…
Many Australian businesses use the services of an external PPC audit agency to see how their PPC accounts are being managed. While it is a good idea to review an account with a fresh set of eyes and f…
Optimizing product data feed is crucial for making the most of Google shopping ads. Retailers need to focus on the most important features and implement advanced strategies for maximum gains. Here are…
PPC marketing is a great way to increase service offerings, create a recurrent revenue stream and keep clients happy. If you don’t want have the time, money or inclination to build an in-house PPC t…
Google Shopping ads are a great way for e-commerce retailers to obtain qualified traffic and increase sales. Where do you go when you want to learn shopping campaign optimization tips and tricks? The …
A common question businesses ask PPC management professionals is how to improve CTR in their AdWords accounts. Here are some factors to keep in mind and tips to increase click through rates: #1 Ad Pos…
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