If you’re like most online advertisers, you probably desire high-quality lead generation and that too, with low cost-per-clicks. Leading PPC remarketing professionals to know that CPC is a vital performance metric for an Google Ads account and hence strategize for lowering CPC during ongoing campaign management. Here are some tips to reduce the cost per […]
Are you familiar with the latest PPC ad features, formats and strategies? We have collected insights from four PPC management experts about new innovations that are working for them on Google Ads and other platforms and here’s a report of what they revealed. Need for PPC Management Innovations PPC is a dynamic ecosystem that’s continuously […]
How effective is your Google Ads account? You can only have the answer to this if you have conducted a successful White label PPC audit. So, what is an Google Ads audit and how is its success determined? It is quite simple. A good audit begins with an understanding of what you are going to […]
Google Ads remarketing strategy seems to be catching up to boost sales from business to business or B2B clients. These clients do a lot of research before they engage in a particular brand. Most of their research is done online before they make a purchase. Unlike before, the role of a sales rep has changed […]
PPC management experts have been saying for some time now that mobile browsers are in a different mindset from desktop browsers and this requires a different approach for effective PPC management. So, do you have a PPC management strategy to capitalize on mobile traffic? If not, read on to pick up a few handy tips. […]
Want to know Google Ads secrets to maximize ROI? Simple, effective strategy changes based on strong data analysis can help you optimize PPC management. Google provides a wide variety of tools here are nine PPC management secrets that Google Ads professionals leverage to generated desired ROI. #1 Geographic Performance Reports PPC management professionals pull geographic […]
Are you remarketing to different remarketing audience segments in your PPC campaigns? If not, you’re losing out on an opportunity to increase revenue and get the maximum bang for your ad dollars. Your site visitor data is a treasure trove of information that can help you develop audience focused Google Ads remarketing strategies. Here’s a […]
Many Australian businesses use the services of an external PPC audit agency to see how their PPC accounts are being managed. While it is a good idea to review an account with a fresh set of eyes and find valuable information, it can be a waste of time and money if the agency does not […]
Optimizing product data feed is crucial for making the most of Google shopping ads. Retailers need to focus on the most important features and implement advanced strategies for maximum gains. Here are some practical tips to optimize shopping feeds. Make Sure Product Data is Accurate In Google ads search ad campaigns, you bid on the […]
PPC marketing is a great way to increase service offerings, create a recurrent revenue stream and keep clients happy. If you don’t want have the time, money or inclination to build an in-house PPC team providing comprehensive services, outsourcing to a white label PPC agency is a great option. Here are some ways you can […]
