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Type of Remarketing Audiences

Type of ReMarketing Audiences You Should Be Targeting in PPC Campaign

Are you remarketing to different remarketing audience segments in your PPC campaigns? If not, you’re losing out on an opportunity to increase revenue and get the maximum bang for your ad dollars. Your site visitor data is a treasure trove of information that can help you develop audience focused Google Ads remarketing strategies. Here’s a […]

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Google Remarketing Audiences

8 Google Remarketing Audiences You Should Focus for Holidays

The holiday season has begun – are you ready to roll out a fabulous Google Ads remarketing campaign to entice site visitors and customers? If you’re using a single ‘All Users’ audience, you might as well gift your ad budget to Google. Remember, site visitors are not a homogeneous entity – they can and should […]

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