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Marketing Strategy

White Label PPC Should Be a Part of Your Digital Marketing Strategy

If you are an Internet-marketing professional in fields other than Pay-Per-Click (PPC), you, more often than not, discount the importance of PPC in the overall online marketing approach. The first line of argument typically is what Search Engine Optimization (SEO) and social media marketing, along with e-mail marketing, achieve—improves organic rank, increases conversion rate, makes […]

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AdWords for eCommerce

Best Google AdWords Management Tips for eCommerce Retailers

Global e-commerce sales are estimated to touch $1.5 trillion by 2018; to give the number a perspective, the GDP of Australia is 1.3 trillion US dollars. Evidently, the online sales figure is a testimony to the shifting focus of the consumers to the online shopping away from brick and mortar establishments. Many businesses have sensed […]

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