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How to use Google Ads Reach Planner

Google is the most powerful platform for advertising and in particular, pay-per-click (PPC) advertising. Google is also constantly revising and updating its user interface (UI) and tools, making it easier for PPC management services to refine their ad campaigns. One such tool meant for PPC Ad management is the Google Ads Reach Planner. Here is […]

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Google-Ads Targeting

Things You Should Know About Optimized Targeting in Google Ads

Solely relying on search keywords to attract all your paid traffic is not enough. Google has made advancements in audience targeting to keep abreast with the future changes to third-party cookie data. Optimizing targeting Google Ads is the latest advancement as of July 2021. Advertisers who leverage audience or demographic targeting on Display, Discovery and […]

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