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PPC Strategies

8 Working PPC Strategies to Succeed in Present Scenario

PPC practices such as segmenting and targeting audiences, choosing potential keywords, and using data metrics are effective but too old-fashioned. Now since the PPC platform has evolved, and customers have a constant behavior shift, it is important to keep up-to-date with the latest PPC campaign strategies in the market. Here are 8 working PPC trends […]

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Google-Ads Targeting

Few Things You Should Know About Optimized Targeting in Google Ads

Solely relying on search keywords to attract all your paid traffic is not enough. Google has made advancements in audience targeting to keep abreast with the future changes to third-party cookie data. Optimizing targeting Google Ads is the latest advancement as of July 2021. Advertisers who leverage audience or demographic targeting on Display, Discovery and […]

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PPC Campaign Audit

Perform these Google Ads & PPC Campaign Audits to Save $$$

Managing an acquired Google Ads account without understanding its organizational background can lead to confusion and wastage of ad spend. A good practice is to conduct an extensive Ads campaign audit and get the account primed for implementing your own game plan. Here are some areas to focus on that are recommended by seasoned PPC […]

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PPC Management 2019

PPC Management Trends You Should Follow in 2019

Are you looking for PPC tips to implement in 2019? From automation and audience targeting to cross-channel marketing and the diversified role of PPC marketers, here’s a round-up of PPC management trends you should stay on top of to blow the competition away. Audience Targeting Strategies PPC management experts believe 2019 will witness the fading […]

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Shopping Ads Management

Drive Sales with Effective Google Shopping Ads Management: Know How!

We all are well aware that Google is the biggest and the largest search engine for online shoppers, but it might come to you as a surprise that Google is actually a shopping platform in itself. Google shopping is an extremely powerful way for sellers to reach new customers and increase sales, owing to the […]

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New Year Sales with AdWords

Boost Your New Year Sales with PPC Ads Campaigns

New Year is right around the corner and consumers to have already started visiting offline and online retail stores to purchase the perfect gifts for their loved ones. As an online retailer, are you prepared to meet demand and attract customers to your website? If not, here are some Google Ads management tips to get you going? Take […]

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