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Google-Ads Targeting

Few Things You Should Know About Optimized Targeting in Google Ads

Solely relying on search keywords to attract all your paid traffic is not enough. Google has made advancements in audience targeting to keep abreast with the future changes to third-party cookie data. Optimizing targeting Google Ads is the latest advancement as of July 2021. Advertisers who leverage audience or demographic targeting on Display, Discovery and […]

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PPC Campaign Audit

Perform these Google Ads & PPC Campaign Audits to Save $$$

Managing an acquired Google Ads account without understanding its organizational background can lead to confusion and wastage of ad spend. A good practice is to conduct an extensive Ads campaign audit and get the account primed for implementing your own game plan. Here are some areas to focus on that are recommended by seasoned PPC […]

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Quality-keyword-score

Quick Fixes to Improve Keyword Quality Score in Google Ads

Want to get better ad positioning on Google with lower cost? Improve Keyword Quality Score! In ongoing PPC management, this dynamic metric has a major impact on campaign success and cost – it can help you pay less for better ad exposure and lead to higher conversion rates. Here’s what Google Ads services providers recommend […]

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Google Shopping Campaign

Best Tips To Improve Your Google PLA – Shopping Campaign

Google Shopping management professionals find many problems or issues while auditing campaigns for various accounts. Here are some solutions for those pesky problems and ways to boost the performance of Product Listing ads so that you get maximum ROI. Overview of Product Listing Ads Google Shopping ads, also called Google Product Listing Ads, are an […]

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Cost per Clicks

Best Tips and Tricks to Reduce Google Ads Cost per Clicks

If you’re like most online advertisers, you probably desire high-quality lead generation and that too, with low cost-per-clicks. Leading PPC remarketing professionals to know that CPC is a vital performance metric for an Google Ads account and hence strategize for lowering CPC during ongoing campaign management. Here are some tips to reduce the cost per […]

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AdWords management

These 9 Google Ads Secrets Will Make Your PPC Campaigns Look Amazing

Want to know Google Ads secrets to maximize ROI? Simple, effective strategy changes based on strong data analysis can help you optimize PPC management. Google provides a wide variety of tools here are nine PPC management secrets that Google Ads professionals leverage to generated desired ROI. #1 Geographic Performance Reports PPC management professionals pull geographic […]

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