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Google Ads Campaign

How to Run a Successful National-International Google Ads Campaign

Google Ads is a fantastic method to reach out to new clients and expand your business online. However, advertisers commonly ask whether it’s better to start testing ads and keywords at a few locations, prior to expanding to other geographical areas. The answer to that question is yes! It’s always better, to begin with, one […]

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PPC Strategies

8 Working PPC Strategies to Succeed in Present Scenario

PPC practices such as segmenting and targeting audiences, choosing potential keywords, and using data metrics are effective but too old-fashioned. Now since the PPC platform has evolved, and customers have a constant behavior shift, it is important to keep up-to-date with the latest PPC campaign strategies in the market. Here are 8 working PPC trends […]

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Google-Ads Targeting

Things You Should Know About Optimized Targeting in Google Ads

Solely relying on search keywords to attract all your paid traffic is not enough. Google has made advancements in audience targeting to keep abreast with the future changes to third-party cookie data. Optimizing targeting Google Ads is the latest advancement as of July 2021. Advertisers who leverage audience or demographic targeting on Display, Discovery and […]

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PPC Campaign Audit

Perform these Google Ads & PPC Campaign Audits to Save $$$

Managing an acquired Google Ads account without understanding its organizational background can lead to confusion and wastage of ad spend. A good practice is to conduct an extensive Ads campaign audit and get the account primed for implementing your own game plan. Here are some areas to focus on that are recommended by seasoned PPC […]

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Quality-keyword-score

Quick Fixes to Improve Keyword Quality Score in Google Ads

Want to get better ad positioning on Google with lower cost? Improve Keyword Quality Score! In ongoing PPC management, this dynamic metric has a major impact on campaign success and cost – it can help you pay less for better ad exposure and lead to higher conversion rates. Here’s what Google Ads services providers recommend […]

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Google Shopping Campaign

Best Tips To Improve Your Google PLA – Shopping Campaign

Google Shopping management professionals find many problems or issues while auditing campaigns for various accounts. Here are some solutions for those pesky problems and ways to boost the performance of Product Listing ads so that you get maximum ROI. Overview of Product Listing Ads Google Shopping ads, also called Google Product Listing Ads, are an […]

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