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Google-Ads Targeting

Few Things You Should Know About Optimized Targeting in Google Ads

Solely relying on search keywords to attract all your paid traffic is not enough. Google has made advancements in audience targeting to keep abreast with the future changes to third-party cookie data. Optimizing targeting Google Ads is the latest advancement as of July 2021. Advertisers who leverage audience or demographic targeting on Display, Discovery and […]

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