Google Shopping ads are a great way for e-commerce retailers to obtain qualified traffic and increase sales. Where do you go when you want to learn shopping campaign optimization tips and tricks? The best people to offer advice are Google Shopping management professionals who manage multiple client accounts simultaneously. We asked Google Ads experts to […]
A common question businesses ask PPC management professionals is how to improve CTR in their Google Ads accounts. Here are some factors to keep in mind and tips to increase click through rates: #1 Ad Position Is Key Ad position is an important factor that helps enhance CTR. It’s natural that an ad placed on […]
Wondering how to use keyword match types for effective Google Ads management? A robust combination of Phrase and Exact Match types might have got results before, but not anymore. An expert Google Ads agency today uses advance options to ensure maximum ad visibility and ROI. Here are a few suggestions to get you going: #1 […]
You don’t need the services of a professional Google Ads management company to get decent results from your PPC ad campaigns. However, there are so many advanced tactics for incredible results that only experts know how to use. Here’s a sneak peek into what a professional agency does to get amazing ROI. #1 Weeding Out […]
The holiday season has begun – are you ready to roll out a fabulous Google Ads remarketing campaign to entice site visitors and customers? If you’re using a single ‘All Users’ audience, you might as well gift your ad budget to Google. Remember, site visitors are not a homogeneous entity – they can and should […]
In 2016, Google Shopping Ads garnered more ad spend than text ads. So, if you have an e-commerce website and you haven’t optimized your Google shopping ads campaign, it’s time you started. Here are some best practices that seasoned shopping ads management professionals swear by: #1 Accurate Product Feed Expert Google shopping ads management professionals […]
Shout to all small digital marketing digital marketing agencies in Australia! Do you want an additional stream of income from PPC without investing in expertise or time? Don’t let lack of knowledge or time hold you back when you can avail quality white label PPC services that enhance your reputation among clients as well as […]
PPC campaign audit is a process that many account managers overlook. Neglecting the audit, however, most of the times comes back to haunt them in the form of heaped ad spend, which they cannot account for. Experts, therefore, advice to perform audit periodically; it is a check that campaign managers need, which, if done, comprehensively […]
If you are an Internet-marketing professional in fields other than Pay-Per-Click (PPC), you, more often than not, discount the importance of PPC in the overall online marketing approach. The first line of argument typically is what Search Engine Optimization (SEO) and social media marketing, along with e-mail marketing, achieve—improves organic rank, increases conversion rate, makes […]
Global e-commerce sales are estimated to touch $1.5 trillion by 2018; to give the number a perspective, the GDP of Australia is 1.3 trillion US dollars. Evidently, the online sales figure is a testimony to the shifting focus of the consumers to the online shopping away from brick and mortar establishments. Many businesses have sensed […]
