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Type of Remarketing Audiences

Type of ReMarketing Audiences You Should Be Targeting in PPC Campaign

Are you remarketing to different remarketing audience segments in your PPC campaigns? If not, you’re losing out on an opportunity to increase revenue and get the maximum bang for your ad dollars. Your site visitor data is a treasure trove of information that can help you develop audience focused Google Ads remarketing strategies. Here’s a […]

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AdWords Experts

8 Google Ads Experts Share Their Google Shopping Tips

Google Shopping ads are a great way for e-commerce retailers to obtain qualified traffic and increase sales. Where do you go when you want to learn shopping campaign optimization tips and tricks? The best people to offer advice are Google Shopping management professionals who manage multiple client accounts simultaneously. We asked Google Ads experts to […]

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Google Shopping Ads

Apply These Secret Techniques to Improve Google Shopping Ads

In 2016, Google Shopping Ads garnered more ad spend than text ads. So, if you have an e-commerce website and you haven’t optimized your Google shopping ads campaign, it’s time you started. Here are some best practices that seasoned shopping ads management professionals swear by: #1 Accurate Product Feed Expert Google shopping ads management professionals […]

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