Are you remarketing to different remarketing audience segments in your PPC campaigns? If not, you’re losing out on an opportunity to increase revenue and get the maximum bang for your ad dollars. Your site visitor data is a treasure trove of information that can help you develop audience focused Google Ads remarketing strategies. Here’s a […]
Many Australian businesses use the services of an external PPC audit agency to see how their PPC accounts are being managed. While it is a good idea to review an account with a fresh set of eyes and find valuable information, it can be a waste of time and money if the agency does not […]
Optimizing product data feed is crucial for making the most of Google shopping ads. Retailers need to focus on the most important features and implement advanced strategies for maximum gains. Here are some practical tips to optimize shopping feeds. Make Sure Product Data is Accurate In Google ads search ad campaigns, you bid on the […]
PPC marketing is a great way to increase service offerings, create a recurrent revenue stream and keep clients happy. If you don’t want have the time, money or inclination to build an in-house PPC team providing comprehensive services, outsourcing to a white label PPC agency is a great option. Here are some ways you can […]
Google Shopping ads are a great way for e-commerce retailers to obtain qualified traffic and increase sales. Where do you go when you want to learn shopping campaign optimization tips and tricks? The best people to offer advice are Google Shopping management professionals who manage multiple client accounts simultaneously. We asked Google Ads experts to […]
A common question businesses ask PPC management professionals is how to improve CTR in their Google Ads accounts. Here are some factors to keep in mind and tips to increase click through rates: #1 Ad Position Is Key Ad position is an important factor that helps enhance CTR. It’s natural that an ad placed on […]
Wondering how to use keyword match types for effective Google Ads management? A robust combination of Phrase and Exact Match types might have got results before, but not anymore. An expert Google Ads agency today uses advance options to ensure maximum ad visibility and ROI. Here are a few suggestions to get you going: #1 […]
You don’t need the services of a professional Google Ads management company to get decent results from your PPC ad campaigns. However, there are so many advanced tactics for incredible results that only experts know how to use. Here’s a sneak peek into what a professional agency does to get amazing ROI. #1 Weeding Out […]
The holiday season has begun – are you ready to roll out a fabulous Google Ads remarketing campaign to entice site visitors and customers? If you’re using a single ‘All Users’ audience, you might as well gift your ad budget to Google. Remember, site visitors are not a homogeneous entity – they can and should […]
In 2016, Google Shopping Ads garnered more ad spend than text ads. So, if you have an e-commerce website and you haven’t optimized your Google shopping ads campaign, it’s time you started. Here are some best practices that seasoned shopping ads management professionals swear by: #1 Accurate Product Feed Expert Google shopping ads management professionals […]
